Current:Home > MyBurley Garcia|Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them -FundPrime
Burley Garcia|Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
Rekubit View
Date:2025-04-11 01:14:59
More than six months after Adidas cut ties with Ye,Burley Garcia formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (6)
Related
- Finally, good retirement news! Southwest pilots' plan is a bright spot, experts say
- NASA Reveals Plan to Return Stranded Astronauts Butch Wilmore and Suni Williams to Earth
- Shohei Ohtani joins exclusive 40-40 club with epic walk-off grand slam
- North Carolina’s highest court won’t fast-track appeals in governor’s lawsuits
- Can Bill Belichick turn North Carolina into a winner? At 72, he's chasing one last high
- Hundreds cruise Philadelphia streets in the 15th annual Philly Naked Bike Ride
- Cornel West can’t be on Pennsylvania’s presidential ballot, court decides
- 5-year-old Utah boy accidentally kills himself with a handgun he found in his parents’ bedroom
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- Norway proposes relaxing its abortion law to allow the procedure until 18th week of pregnancy
Ranking
- Could Bill Belichick, Robert Kraft reunite? Maybe in Pro Football Hall of Fame's 2026 class
- Everything Elle King Has Said About Dad Rob Schneider
- Ella Emhoff's DNC dress was designed in collaboration with a TikToker: 'We Did It Joe!'
- A$AP Rocky Shares Why Girlfriend Rihanna Couldn’t Be a “More Perfect Person”
- San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
- Taylor Swift and Travis Kelce Reunite in Rhode Island During Eras Tour Break
- Who did Nick Saban pick to make the College Football Playoff on 'College GameDay'?
- A rare but deadly mosquito virus infection has Massachusetts towns urging vigilance
Recommendation
Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
Row house fire in Philadelphia kills woman, girl; man, boy taken to hospitals with 3rd-degree burns
Under sea and over land, the Paris Paralympics flame is beginning an exceptional journey
Rumer Willis Reveals She and Derek Richard Thomas Broke Up One Year After Welcoming Baby Louetta
The White House is cracking down on overdraft fees
Fire hits historic Southern California baseball field seen in Hollywood movies
Illinois Supreme Court upholds unconstitutionality of Democrats’ law banning slating of candidates
Judge declines to order New York to include ‘abortion’ in description of ballot measure